The Trouble with Launching New Titles and Geoff Johns’ Justice League

Justice League #9

Like just about everyone else alive, I (for no discernible reason) am absolutely convinced that I know better than the myriad writers and editors at DC Comics, that my take on the New 52 would have been flawlessly executed, that all the mistakes they made – and I don’t think it’s any great revelation that massive, avoidable mistakes were made in the course of this enormous, ambitious project – could have been turned around if only they would have trusted me.

Which is stupid, of course.  The comic marketplace is a vastly different place than it was even ten years ago, and outside of seriously stepping out of comic shops and back into supermarkets (with the resulting drop in price and increase in age-restricted content that implies) they were never going to get their comics into many new hands… and I’m pretty sure that isn’t a feasible goal anyway.  No, they did a lot right, including the very necessary move to increase digital publication.

But one possible mistake they made that I think would be very fixable is in how they handled some of the relaunches.  Angry fans can and will claim that DC never gave their favorite canceled title a shot – though the relative dearth of this sort of outcry thus far suggests that DC picked the right titles to cancel quickly, and I’d bet the next cancellations will be met with similar silence – but, realistically, they were treated exactly the same as the rest of the New 52, given promotion, in-house ads, equal shelf space, etc….  DC treated Men of War and Batman roughly the same – and that, in my opinion, is the problem.

Continue reading