Iron Man: Believe is a breezy, confident relaunch for the Armored Avenger, and while it lacks the depth of some of Kieron Gillen’s best work, its casual inventiveness should charm and thrill a lot of readers.
In a lot of ways, Iron Man was kind of a B-lister even 10 years ago. Sure, he was on the Avengers regularly, but at that point, basically everyone was on the Avengers. Until the mid-2000s, the only major storyline he really had outside of the Avengers franchise was Demon in a Bottle, a melodramatic but largely excellent story that defined the character for years to come. The dual success of his movie – particularly Robert Downey Jr.’s incredibly charismatic performance as Tony – and Civil War, a story that put him at odds with Captain America and gave him a lot of intensely emotional material, has made him one of Marvel’s most marketable heroes.
His status as an A-list hero is fitting given the vast changes to the role technology places in our everyday lives, and Matt Fraction’s largely excellent run from 2008-2012 helped cement his status as a modern pop icon. British writer Kieron Gillen, fresh off of reinventing Loki and pushing the X-Men into war with the Avengers, was an interesting choice to relaunch the character for the Marvel Now initiative, and Iron Man: Believe is the first volume of Tony’s relaunched adventures. So, how does Gillen fare?
Written by Gillen and penciled by Greg Land, Iron Man: Believe is probably one of the least dramatic re-launches of the Marvel Now initiative – but just because Tony is still fundamentally the same man dealing with essentially the same conflicts, don’t mistake this for business as usual. Kieron Gillen’s Iron Man is an unusually thoughtful adventure, and it continues the hero’s run of strong, character-focused stories that push Tony forward without trying to break the formula of who he is and why he works.