A New DC Digital Initiative

January 18, 2012

 

I’ve already spoken at some length about what I see as the flaws of the recent push into digital made by DC, Marvel, Image and other major comics companies.  Like the music industry, they tried for a long time to treat digital products exactly like their hard-copy counterparts, a strategy that failed miserably.  People WANT digital – easy to find, cheap to buy digital – but comics companies have been reluctant to fully make that shift.

Now, I’m not here to talk about the pros and cons of digital comics.  I love my local comic shop, and when I moved to Atlanta, before I found a place to live, before I found a grocery store, I made sure to find a good comic shop – go Oxford Comics! – but there needs to be a balance between digital and print, between new and old.  And, according to this report on The Beat and this post on The Source blog, DC may have just made a very, very smart push towards finding that balance.

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